Protect your budget and improve your delivery rates with our ultimate guides to SMS marketing formatting. Text message marketing is a math game driven by strict telecommunication rules. Here, we decode the complex world of GSM-7 and Unicode encoding. Learn exactly how a single hidden emoji or special character can instantly drop your segment limit from 160 to just 70 characters, secretly doubling or tripling your bulk sending costs. Discover how to safely format your automated alerts, promotional texts, and transactional messages to guarantee compliance while keeping your telecommunication bills as low as possible.
