Instagram caption limits: Feed versus Reels
Instagram allows captions up to 2,200 characters, but visibility is what counts. In the Feed, an ad caption is truncated at roughly 125 characters behind a "… more" link — the same practical fold as Facebook. In Reels, the usable space is far tighter: the caption sits over the video with the interface on top of it, so the comfortable window is about 40 to 72 characters before your words start colliding with on-screen controls. The simulator switches between both modes so you can see each cutoff.