TikTok ad character limits and the "See more" cutoff
A TikTok ad description truncates around 100 characters, after which the platform appends an unclickable "... See more" and clamps the visible text to roughly four lines. Anything past that is hidden unless a viewer taps. Because TikTok is sound-on, fast-scrolling, and full-screen, your first line has to earn the watch — the simulator above shows the exact cutoff so your hook is never buried.